This week’s featured collector is BorisRaw

BorisRaw is a multidisciplinary artist. We love the clouds in a bottle artwork that they pinned to their profile. Browse their art at lazy.com/borisraw

How do you feel about the impact of the 2024 election results on crypto regulation?

This poll explored sentiment regarding the potential impact of the 2024 election results on cryptocurrency regulation. The largest group, at 30%, is “Optimistic” about the future regulatory landscape, tied with another 30% who are “Indifferent.” Smaller groups express either “Excitement” (10%) or “Skepticism” (10%) towards possible regulatory changes. An additional 20% selected “Something else,” indicating a range of diverse perspectives beyond the listed options. The results suggest a mixed outlook within the NFT community, with significant portions either hopeful or indifferent, reflecting both anticipation of positive regulatory shifts and a level of detachment or uncertainty about how meaningful those changes will be; the presence of both “Skeptical” and “Something else” responses indicates lingering concerns and diverse expectations about the evolving relationship between government policy and the crypto industry.

Doodles x McDonald’s: A Holiday Blend of Physical and Digital Collectibles

In a first for both brands, NFT company Doodles and fast-food giant McDonald’s are partnering to bring digital collectibles into the hands of millions this holiday season. Starting November 18, Doodles artwork will adorn over 100 million McCafe Holiday Cups across McDonald’s locations in the U.S., combining the festive spirit with a unique nod to digital art. Each McCafe beverage purchased via the McDonald’s app will also offer a code, redeemable within Doodles Stoodio, for a pack of exclusive McDonald’s x Doodles digital collectibles.

This collaboration highlights a potential shift in how NFTs might reach broader audiences by intertwining with familiar consumer experiences. “Beyond the web3 scope, we chose Doodles because they are an agent of change in the cultural landscape,” said Tariq Hassan, Chief Marketing and Customer Experience Officer at McDonald’s USA. His comment hints at a view of NFTs not just as digital art but as part of a cultural movement that could align with McDonald’s values of community and inclusivity.

Partnerships like this raise questions about the future of NFTs in traditional retail environments. The NFT space, which has often been seen as niche, is increasingly breaking into mainstream avenues. Earlier this year, Pudgy Penguins made their way onto Walmart shelves, suggesting NFTs may have a place in physical retail and consumer settings. Collaborations like Doodles x McDonald’s could be a signal that NFTs are becoming less about isolated digital ownership and more about weaving into everyday life.

This experiment with McDonald’s also arrives amid fluctuating NFT trading volumes, suggesting that brands may be exploring other ways to keep NFT communities engaged and introduce newcomers to digital collectibles. Doodles, for instance, saw its trading volume rise 682% in the week before this launch, according to The Block’s Data Dashboard. Could this partnership, then, indicate a new phase where NFTs take on more interactive roles within larger brands? For now, the McDonald’s x Doodles collaboration is an intriguing case study in how digital assets might complement, rather than compete with, traditional consumer experiences.

Read more at The Block.

What’s your perspective on the Doodles x McDonald’s partnership?

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