This week’s featured collector is Kintsugi
“Don’t take for granted what you have while you chase what you think you want,” writes Kintsugi below one of their favorite NFTs. Take a look at lazy.com/kintsugi
If iOS apps can now link to outside checkouts for NFTs, how do you expect this to affect your own collecting or trading habits?
The numbers signal a decisive shift: fully 86 % of respondents say they’ll transact more on mobile if iOS apps can deep‑link to external NFT checkouts—57 % foresee a sharp uptick in buying and selling, while another 29 % expect at least occasional use. That unanimity (zero “not sure” votes) hints that the community has long viewed Apple’s in‑app‑purchase toll gate as the main brake on mobile NFT trading; remove the friction and even casual collectors are ready to impulse‑buy from the feed. Apple’s policy change could normalize on‑the‑go collecting the way one‑click payments turbocharged e‑commerce.
Drink‑to‑Earn: Turning 220,000 Cans of Sparkling Water Into NFTs
Rekt Brands, the venture spun out of the Rektguy NFT community, has followed last year’s “Liquidated Lime” debut with a second limited‑run beverage, Abstract Apple. Priced at $69.69 per 24‑can case, the drop paired a physical sparkling water with several on‑chain perks, including an NFT and 25,000 DRANK loyalty points. Roughly 220,000 cans reportedly sold out on launch day despite minimal promotion beyond Crypto Twitter, helped by a generous per‑checkout limit of 250 cases and the option to pay in either crypto or fiat.
The mechanics echo familiar Web3 growth loops. DRANK points accrue through tasks such as social amplification or product purchases, resembling traditional loyalty programs but recorded on‑chain. Because each case is tied to a unique NFT claim, Rekt can trace purchase behavior at wallet level—data granularity most consumer‑packaged‑goods start‑ups struggle to obtain. That said, even this community‑driven campaign was not flawless: an automated error temporarily awarded excess points, underscoring how experimental these hybrid systems remain.
From a market‑testing perspective, Rekt’s model reduces the capital normally required for a beverage launch. Direct sales to an existing NFT audience validate demand without retail slotting fees or large advertising budgets. Yet the customer base is still largely crypto‑native; whether similar enthusiasm can be cultivated on a grocery shelf is unproven. Rekt Drinks says mainstream distribution discussions are under way, but translating online loyalty to offline repeat purchases will depend on factors—price, flavour, branding—that sit outside token incentives.
Comparisons to earlier BAYC‑branded foods highlight both opportunity and risk. Ape Water and tie‑in snacks generated press but limited follow‑through once novelty faded, and Rekt’s approach, while more data‑driven, carries comparable challenges. The regulatory status of point systems that might later convert into tokens remains unsettled.
Drink‑to‑earn, then, is less a finished business model than an evolving experiment. Rekt Brands has demonstrated there is enough latent demand inside certain NFT circles to move physical inventory quickly, providing a real‑world revenue stream in a prolonged NFT bear market. The next test is whether those sales can be sustained—and expanded—once the novelty wears off and consumers outside the crypto bubble decide whether the water itself is worth buying a second time.
Learn more at Rekt Drinks and BlockWorks.
Which part of the Rekt Drinks Abstract Apple launch interests you most?
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