Newsletter #234: OpenSea Pivots

‘This week’s featured collector is LessDaStress

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Last week’s poll asked: Which best describes your NFT collector energy right now? The results show a community that’s still diverse — and very much alive. Diamond Hands OGs, Floor Sweeper Supremes, and Former Degenerates each claimed 23% of the vote, suggesting that while some collectors are still holding strong (or sweeping floors), just as many are taking a step back. Meanwhile, Curated Connoisseurs and DeFi Dabblers tied at 15%, representing a smaller but steady group still engaging thoughtfully or branching into broader crypto plays.

In short, the NFT space might have cooled, but the collector psyche remains split between conviction, curiosity, and cautious withdrawal — proof that even in a bear market, identity runs deep in Web3 culture.


OpenSea’s Reinvention: From NFT Marketplace to All-Token Trading Hub

For long-time NFT collectors, OpenSea has been more than a platform — it’s been the beating heart of the digital art boom. From early drops of CryptoPunks and Bored Apes to independent artists experimenting with blockchain as a medium, the marketplace defined an era NFTs felt revolutionary.

But as the NFT market collapsed and volumes fell more than 90% from 2021 highs, OpenSea’s dominance faded almost as quickly as it rose. Now, after sweeping layoffs and years of restructuring, the company is staging a comeback — not as an NFT marketplace, but as a multi-chain trading platform where users can buy and sell any token, from NFTs to memecoins.

For collectors who came to OpenSea for art, this shift raises a question: is the company abandoning its cultural roots in favor of speculation?

A Pivot Born From Survival

The numbers behind the fall were staggering. OpenSea’s monthly revenue plunged from $125 million at its 2022 peak to just $3 million by late 2023. Competing platform Blur siphoned off traders with zero fees and no royalties, forcing OpenSea to slash its own creator rewards — a move that alienated many of the artists who helped build its brand.

By the end of 2023, CEO Devin Finzer told employees the company needed to “reset.” More than half of OpenSea’s 175 staff were let go. Those who remained were tasked with reimagining the company’s future. The result of that pivot — dubbed OpenSea 2.0 — is a full-scale expansion beyond NFTs into multi-chain crypto trading.

From Digital Art to Digital Everything

Today, OpenSea supports trading across 22 blockchains, integrating liquidity from decentralized exchanges like Uniswap and Meteora. It now aggregates buy and sell orders for all types of crypto tokens — NFTs, memecoins, governance coins — without holding customer funds. The company earns a modest 0.9% transaction fee while remaining non-custodial, meaning users retain full control of their wallets.

This pivot appears to be working — at least on paper. In the first two weeks of October 2025, OpenSea handled $1.6 billion in crypto trades and $230 million in NFT transactions, marking its most active month in over three years.

Yet for NFT collectors, that ratio — 90% of activity now coming from token trading — tells its own story. The focus that once defined OpenSea as a cultural platform for digital creators has shifted squarely toward the financial side of crypto.

“Don’t Fight the Tape”

Finzer says the decision was pragmatic, not philosophical. “You can’t fight the macro trend,” he explained in a recent interview. “If traders are moving toward tokens and memecoins, we need to be where the activity is.”

That philosophy echoes an age-old trading maxim — don’t fight the tape. As Bitcoin and Ethereum surge, and speculative markets like Polymarket and Kalshi attract fresh attention, OpenSea is betting that the next growth cycle will revolve around liquidity, not collectibility.

But that realism can sound like resignation to some collectors. The same company that once promised to champion artists is now embracing the token casino — and in doing so, risks diluting the artistic identity that made NFTs culturally meaningful in the first place.

A Lighter Structure, a Heavier Question

OpenSea today operates with roughly 60 employees out of a small co-working space with a remote global team. The company has scrapped the layers of management that once slowed its engineering output. Finzer’s wife, Yu-Chi Lyra Kuo — an early crypto investor and academic — is credited with shaping OpenSea’s new architecture, from aggregating liquidity across blockchains to building the next version of its app.

Still, for NFT collectors, the questions remain: If OpenSea becomes just another crypto trading platform, where does that leave the artists and communities that defined its first act?

The New OpenSea — and What It Means for Collectors

To its credit, OpenSea isn’t abandoning NFTs entirely. The platform still facilitates hundreds of millions in NFT trades monthly and remains one of the largest marketplaces in existence. But in the context of OpenSea’s new direction — and its forthcoming OpenSea token and mobile app — NFTs now seem to be one product line among many, rather than the heart of the brand.

Finzer insists that art, memes, and tokens can coexist. “We want OpenSea to be the place where everything on-chain lives together — from digital art to the next memecoin,” he said. That vision appeals to some who see the NFT ecosystem evolving beyond collectibles, but to others, it feels like the final blurring of the line between art and speculation.

The challenge for OpenSea is not whether it can regain trading volume but whether it can rebuild trust and identity among the collectors, artists, and creators who once made it a cultural institution.

For now, the marketplace that helped define NFT culture is still afloat, but its compass is pointed somewhere new. For collectors, that means deciding whether OpenSea’s next chapter represents evolution — or departure.

Learn more at Forbes and TheBlock


How do you feel about OpenSea shifting from NFTs to all-token trading?


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