
Newsletter #229: Christie’s Reshuffle
This week’s featured collector is Jojo89
Jojo89 has a small and nice collection of Ethereum pfps. Take a look at lazy.com/jojo89
Are you feeling optimistic about the NFT market?
In last week’s community poll, a strong wave of confidence swept through our collector base: a solid 70 percent of respondents told us they’re feeling optimistic about the NFT market’s trajectory, while 30 percent expressed some caution. This upbeat majority signals that—even amid fluctuating floor prices and shifting headlines—most of you see long-term value in NFTs and the growing mainstream embrace of digital ownership.
NFTs After the Christie’s Reshuffle: A Milestone, Not a Misstep
Christie’s, the 258-year-old auction house that shocked the world with Beeple’s $69.3 million NFT sale in 2021, has quietly shuttered the dedicated digital-art department it launched at the height of that boom, opting instead to fold NFTs and other blockchain-native works into its mainstream twentieth- and twenty-first-century art categories; although the Christie’s 3.0 on-chain sales platform remains live, the restructuring has prompted staff departures and cast uncertainty over signature programs such as the annual Art+Tech Summit.
Christie’s decision to fold its standalone digital-art hub into the broader contemporary framework reads, at first glance, like a retreat from NFTs. For collectors accustomed to the fanfare of dedicated online auctions and splashy headlines, the closure may even feel like a eulogy. Yet the move is better understood as a milestone in digital art’s maturation. By shelving the specialized podium it erected in 2022, Christie’s signals that blockchain-native works no longer require a separate stage; they have earned a place beside painting, sculpture, and photography. Parity, not abandonment, is the underlying message.
The timing makes sense. The speculative surge that crowned Beeple’s Everydays at $69.3 million has long cooled, and Ethereum’s price oscillations are no longer strong enough to mask thin curatorial depth. Christie’s own 3.0 platform has averaged a modest seventeen lots per sale, with totals rarely crossing the $400,000 mark—figures that look small next to evening auctions of Giacometti bronzes or Warhol silkscreens. In a sober market, collectors who remain are the ones building for the long term, weighing provenance and artistic significance rather than chasing instant flips. A cooler climate can be painful, but it flushes out froth and foregrounds quality.
Integration confers real benefits on both artists and buyers. When a generative piece by Tyler Hobbs or a data sculpture by Refik Anadol shares catalog space with a Kusama infinity print or a Richter abstraction, it enters the same art-historical conversation and draws the same cross-category bidder attention. Price discovery becomes easier, because estimates and final hammer prices for digital works can now be compared directly with analogous media. Institutional memory strengthens too: future scholars will chart the ascent of on-chain practice without rummaging through segregated sale archives.
This shift dovetails with broader changes across the ecosystem. Sotheby’s trimmed its Metaverse team yet continues to stage NFT auctions; independent venues such as Bright Moments, Feral File, and Verse flourish with fully on-chain drops; and museums from MoMA to LACMA have begun acquiring key digital editions. Robert Alice, whose Portraits of a Mind inaugurated Christie’s blockchain sales, calls the auction house “pioneering,” yet also notes that Web3 now builds its own institutions—DAOs, decentralized galleries, token-gated fairs—that operate quite happily without legacy gatekeepers.
For collectors, the practical takeaway is straightforward. Reassess holdings with an eye to cultural weight rather than floor-price theatrics; follow integrated sales for richer comparables; and continue minting directly from artists whose practices push code, AI, and interactivity in new directions. The hardware for display—whether Infinite Objects, Lago frames, or metaverse galleries—will only improve as mainstream acceptance grows.
Christie’s reshuffle, then, is not a funeral for NFTs but a graduation ceremony. Digital art has moved from the experimental annex into the main showroom, where it will be judged by the same critical standards—and rewarded with the same staying power—as every other contemporary medium. For those collecting beyond the hype cycle, that is very good news indeed..
What’s your take on Christie’s shuttering its dedicated digital-art department?
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