This week’s featured collector is MonkeyCatcher

MonkeyCatcher has a wildly creative collection. Check it out at lazy.com/monkeycatcher

What’s your take on Christie’s shuttering its dedicated digital-art department?

Last week’s poll asked: What’s your take on Christie’s shuttering its dedicated digital-art department? The results were telling. Nearly half of respondents (45%) saw the move as bad news for NFTs, suggesting concern that the closure signals retreat by one of the most visible traditional institutions in the space. Yet 27% believed it could be good news, perhaps reading it as a sign the NFT market is maturing beyond needing its own silo. Another 18% felt it would have no impact, while 9% admitted they weren’t sure. Taken together, the responses highlight a divided sentiment: some see Christie’s move as a warning sign, while others interpret it as part of a natural evolution where digital art integrates more fully into the broader art market. The debate reflects the uncertainty—and potential—still shaping the future of NFTs.

The Surprising Reason Why Museums Like NFTs

Digital art has traveled a remarkable path over the past half-century. What began in the late 1960s with Harold Cohen’s robotic painting systems and Vera Molnár’s code-based experiments has now become central to how we think about creativity, technology, and markets. For decades, artists pushed at the edges—David Hockney with his iPad landscapes, countless others experimenting with software, code, and machines—but the tipping point came in 2021 when Beeple’s NFT Everydays: The First 5000 Days sold for $69 million at Christie’s. That single sale not only catapulted NFTs into mainstream consciousness but also forced institutions and auction houses to rethink the future of art.

Yet what many collectors and market-watchers may not realize is that museums are already measuring digital art’s impact in ways that go far beyond headline sales. As Nicole Sales Giles, Director of Digital Art at Christie’s, explained, museums track how long visitors stand in front of a work. Traditional paintings might hold attention for mere seconds, but digital art—immersive installations, generative works, AI-driven experiments—often keeps audiences engaged far longer. MoMA’s exhibition of Rafik Anadol’s Machine Hallucinations not only drew record crowds but also inspired visitors to linger, often transfixed by the moving images and soundscapes. That kind of engagement is a curator’s dream: it doesn’t just validate the medium, it ensures that digital art has staying power in institutional collections. For NFT collectors accustomed to focusing on scarcity, provenance, or price, this simple but powerful metric—time spent—offers an entirely new lens on value.

The implications are profound. Museums from Paris to Miami are now adding digital works to their permanent collections. Banks are issuing loans backed by NFTs from established artists like Beeple and Anadol. Christie’s has launched its own on-chain auction platform, Christie’s 3.0, and continues to integrate digital pieces alongside canonical works by Rothko, Warhol, and Basquiat. Even as the speculative frenzy of 2021 cooled and many collectible-based NFTs collapsed in value, digital art itself has matured into a legitimate category, judged by the same criteria as any other medium: the artist’s place in history, their collector base, and the strength of their community.

At the same time, AI-driven creativity is reshaping what digital art can be. Artists like Sasha Stiles, who trained her own language model on her writing, and Holly Herndon and Matt Dryhurst, whose multimedia AI installations have graced the Whitney Biennial, are demonstrating that artificial intelligence is not a shortcut but a collaborator. For artists willing to experiment, AI expands the boundaries of what is possible, pushing creativity into entirely new dimensions.

Looking ahead, digital art is poised to remain one of the fastest-growing categories in the art world. It attracts younger collectors than any other Christie’s category, consistently brings in new clients, and resonates with generations raised in a digital-first world. As Nicole notes, digital art won’t replace Rothko, but it will grow as a permanent part of serious collections. The combination of blockchain-enabled provenance, institutional adoption, and AI-driven creativity suggests that this is only the beginning.

The story of digital art is still being written, and its trajectory will likely shape not only how art is made and sold, but how it is experienced. For a deeper dive into this fascinating conversation—including behind-the-scenes insights from Christie’s historic NFT sales and perspectives on the artists to watch—you can listen to the full podcast interview with Nicole Sales Giles on All Options Considered.

Why do you think digital art, and NFTs, keeps viewers engaged longer than traditional art?

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This week’s featured collector is Jojo89

Jojo89 has a small and nice collection of Ethereum pfps. Take a look at lazy.com/jojo89

Are you feeling optimistic about the NFT market?

In last week’s community poll, a strong wave of confidence swept through our collector base: a solid 70 percent of respondents told us they’re feeling optimistic about the NFT market’s trajectory, while 30 percent expressed some caution. This upbeat majority signals that—even amid fluctuating floor prices and shifting headlines—most of you see long-term value in NFTs and the growing mainstream embrace of digital ownership.

NFTs After the Christie’s Reshuffle: A Milestone, Not a Misstep

Christie’s, the 258-year-old auction house that shocked the world with Beeple’s $69.3 million NFT sale in 2021, has quietly shuttered the dedicated digital-art department it launched at the height of that boom, opting instead to fold NFTs and other blockchain-native works into its mainstream twentieth- and twenty-first-century art categories; although the Christie’s 3.0 on-chain sales platform remains live, the restructuring has prompted staff departures and cast uncertainty over signature programs such as the annual Art+Tech Summit.

Christie’s decision to fold its standalone digital-art hub into the broader contemporary framework reads, at first glance, like a retreat from NFTs. For collectors accustomed to the fanfare of dedicated online auctions and splashy headlines, the closure may even feel like a eulogy. Yet the move is better understood as a milestone in digital art’s maturation. By shelving the specialized podium it erected in 2022, Christie’s signals that blockchain-native works no longer require a separate stage; they have earned a place beside painting, sculpture, and photography. Parity, not abandonment, is the underlying message.

The timing makes sense. The speculative surge that crowned Beeple’s Everydays at $69.3 million has long cooled, and Ethereum’s price oscillations are no longer strong enough to mask thin curatorial depth. Christie’s own 3.0 platform has averaged a modest seventeen lots per sale, with totals rarely crossing the $400,000 mark—figures that look small next to evening auctions of Giacometti bronzes or Warhol silkscreens. In a sober market, collectors who remain are the ones building for the long term, weighing provenance and artistic significance rather than chasing instant flips. A cooler climate can be painful, but it flushes out froth and foregrounds quality.

Integration confers real benefits on both artists and buyers. When a generative piece by Tyler Hobbs or a data sculpture by Refik Anadol shares catalog space with a Kusama infinity print or a Richter abstraction, it enters the same art-historical conversation and draws the same cross-category bidder attention. Price discovery becomes easier, because estimates and final hammer prices for digital works can now be compared directly with analogous media. Institutional memory strengthens too: future scholars will chart the ascent of on-chain practice without rummaging through segregated sale archives.

This shift dovetails with broader changes across the ecosystem. Sotheby’s trimmed its Metaverse team yet continues to stage NFT auctions; independent venues such as Bright Moments, Feral File, and Verse flourish with fully on-chain drops; and museums from MoMA to LACMA have begun acquiring key digital editions. Robert Alice, whose Portraits of a Mind inaugurated Christie’s blockchain sales, calls the auction house “pioneering,” yet also notes that Web3 now builds its own institutions—DAOs, decentralized galleries, token-gated fairs—that operate quite happily without legacy gatekeepers.

For collectors, the practical takeaway is straightforward. Reassess holdings with an eye to cultural weight rather than floor-price theatrics; follow integrated sales for richer comparables; and continue minting directly from artists whose practices push code, AI, and interactivity in new directions. The hardware for display—whether Infinite Objects, Lago frames, or metaverse galleries—will only improve as mainstream acceptance grows.

Christie’s reshuffle, then, is not a funeral for NFTs but a graduation ceremony. Digital art has moved from the experimental annex into the main showroom, where it will be judged by the same critical standards—and rewarded with the same staying power—as every other contemporary medium. For those collecting beyond the hype cycle, that is very good news indeed..

What’s your take on Christie’s shuttering its dedicated digital-art department?

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This week’s featured collector is LThole

LThole is a graphic designer and photographer who is showcasing a large collection of original, rustic photographs of objects from a farm shed. Take a look at lazy.com/lthole

Here’s how last week’s poll shook out. Asked “Which Luca Netz idea deserves a deeper look?”, two-thirds of respondents (67%) rallied behind “Build a single crypto interface,” making it the clear winner. “Long-term enterprise vision” captured the remaining third (33%), while the other options—“Licensing as core, no new mints,” “Marketing spend for brand growth,” and “Something else”—failed to draw any support. In short, the community is signaling a strong appetite for unifying crypto functionality under one roof, with strategic big-picture planning a distant but notable second priority.

NFT Collector’s Notes, Aug–Sep 2025

The NFT market is stirring. August closed with trading volume roughly nine percent higher than July even as the number of sales slipped about four percent, producing the strongest two-month stretch since February. Fewer tickets paired with bigger checks signal a market that is rediscovering price discrimination rather than replaying 2021 mania. For collectors who stayed active through the lull, it feels like the ecosystem is finally rewarding specificity: clear narratives, new venues, and differentiated incentives are starting to clear while generic drops languish.

One reason is that NFTs are seeping into real-world environments that make sense for art. Hï Ibiza, one of the most trafficked nightclubs in Europe, just opened a permanent gallery built with The Night League and W1 Curates, showcasing Beeple, Mad Dog Jones, and other blue-chip names on immersive displays. It is not a Times-Square billboard stunt; it is context that helps casual patrons experience digital art the way they already experience lighting and sound design. Meanwhile Coinbase’s layer-two network, Base, has vaulted to the number-three chain by NFT volume thanks to sub-penny fees and relentless airdrop speculation. The chain now hosts spiky micro-cycles where ideas can be tested quickly and ruthlessly—great for creators willing to iterate.

Ethereum still anchors roughly 61 percent of all NFT value, yet it is evolving. The proposed ERC-8004 standard, nicknamed “Trustless Agents,” treats every token as a unique identifier for autonomous on-chain agents, giving wallet bots, market makers, and consumer apps a shared language for reputation. Should even a minority adopt it, provenance graphs become richer and “agent-native” collectibles—pieces meant to be discovered, priced, and even held by machines—spring to life. Solana is pushing a different frontier. Recent stress tests north of 100 000 transactions per second keep its “big venue” thesis alive, especially for gaming and high-frequency trading. Phantom’s acquisition of sniping tool Solsniper suggests that on Solana the winning edge is migrating from taste to tooling, baked directly into the default wallet experience.

Marketplaces are also diverging instead of converging. Blur maintains around 22 percent share by rewarding liquidity providers and shipping new features at breakneck speed. OpenSea answered on a data axis, rolling out a beta Model Context Protocol server that streams real-time NFT and wallet data from more than twenty chains into AI applications—an infrastructure bet rather than a fee war. Rarible relaunched with fees funneled into token buybacks, aiming to create a durable link between platform revenue and holder value without leaning on short-half-life “points” emissions. In practice, collectors now choose among three distinct models: deep-liquidity games (Blur), cross-chain data pipes and AI hooks (OpenSea), or token economies tied to real business lines (Rarible).

The market is indeed heating up, but the meaningful shift is texture, not temperature: liquidity is clustering around concrete theses—real-world collateral, agent identity, chain speed—and around venues that offer truly differentiated incentives or data. Durable wins will go to collectors who can articulate why a given narrative needs this chain, this marketplace, and this mechanism—and who underwrite accordingly.

Read more at DappRadar and CoinTelegraph.

Are you feeling optimistic about the NFT market?

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This week’s featured collector is SpiritOfTheOcean

SpiritOfTheOcean collects PFPs. Take a look at lazy.com/spiritoftheocean

When physical galleries shutter, what’s the most realistic path forward for art collecting?

Last week’s poll results point to convergence more than disruption: 5 % of respondents envision a hybrid model where brick-and-mortar spaces pair their curatorial cachet with NFT rails for provenance and reach, while 25% still bet on a full gallery rebound, underscoring the enduring appeal of in-person viewing and social ritual. Purely digital optimism was muted—only 8% expect an NFT-only future—and an identical 8% chose “something else / not sure,” hinting that alternative models such as VR showrooms or community-owned spaces remain too nascent to command consensus. Together the votes suggest collectors anticipate NFTs becoming infrastructure rather than a wholesale replacement, with physical venues adapting to remain culturally—and economically—relevant.

From Frozen to Fire: How Luca Turned Pudgy Penguins into a $50 Million Brand

Luca Netz’ rise from buying a floundering JPEG project to steering a $50-million-a-year brand is the kind of founder story NFT collectors shouldn’t miss. On the latest DCo Podcast, the Pudgy Penguins chief executive explains how he rescued the collection in 2022 and then rewired it around three hard metrics—ecosystem strength, attention, and real-world revenue. In Luca’s view, tokenization’s true super-power is turning culture and influence—two assets that were previously intangible—into something people can actually own and trade. That thesis now underpins everything Pudgy does, from toys on Walmart shelves to arcade machines in Mumbai, all of which feed an 80 percent licensing business that grows without minting new NFTs or diluting holders.

The conversation makes it clear why people gravitate to the Pudgy community: Luca treats marketing as a moat. He is unapologetic about pouring cash into social reach—ten million followers and counting—because every impression translates into licensing deals, brand cachet, and eventually higher on-chain value. He also treats the PENGU token as a product in its own right. That means engineering deflation over time and reserving buy-backs for the moment growth levers are genuinely exhausted, not as a knee-jerk short-term pump. Collectors who tried to snipe the airdrop the night before, Luca reminds us, learned a lesson: align early or miss out.

Just as compelling is his critique of crypto’s broken user journey. Luca argues that mass adoption will come only when a single, centralized front-end hides the complexity of wallets, bridges, and DEXs. That’s exactly what Abstract Portal—his ZK-stack consumer “super-app”—is meant to do: one e-mail login, one smart wallet, one discovery feed where any new dApp can find product-market fit overnight.

Collectors wondering whether NFTs will ever roar back get a blunt answer: yes, but via power law. The next cycle won’t reward every cartoon animal; it will elevate the few collections with deep IP, mainstream touch-points, and serious revenue. Pudgy Penguins, Luca believes, can grow from today’s eight-figure run rate to a billion dollar enterprise if it continues stacking licenses, community clout, and cultural relevance. Whether you see that as bravado or vision, the full interview delivers rare candor on airdrops, tokenomics, and the playbook for turning memes into enduring brands. Set aside an hour—you’ll come away re-thinking what makes an NFT collection valuable and how far culture-as-an-asset can go.

Listen to the full interview here:

Decentralised.co

Ep 46 — Turning a Dead NFT Collection into a $50M Empire ft. Luca Netz

Hello…

Listen now

2 days ago · 4 likes · Saurabh Deshpande

Or watch it on YouTube.

Which Luca Nets idea deserves a deeper look?

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This week’s featured collector is inbombs

Inbombs is an artist that creates unique NFTs based on “original artworks and paintings.” Take a look at lazy.com/inbombs

Beeple’s Nakamigos Prank: Satire or Market Manipulation?

Last week’s poll—split 50% “Satire,” 20% “Prank,” and 30% “Something else”—mirrors the fault lines exposed by Beeple’s Nakamigos stunt and the chaos that followed his AI-faked Larva Labs “endorsement.” The bare plurality who read it as satire seem to applaud Beeple’s lampoon of a market that routinely rewards rumor over rigor, seeing the 140 % intraday pump and 25 % lingering gains as proof that speculative reflexes deserved a public skewering. Yet nearly as many voters landed in the gray zone, hinting that this “prank heard ’round the blockchain” isn’t easily reduced to comedy or crime; it’s a case study in how narrative power and financial risk now collide at meme speed. The minority who called it manipulation echo critics for whom Beeple’s influence turned performance art into a high-stakes shell game with real wallets on the line. Collectively, the numbers signal a maturing community: most accept that market-moving theatrics are part of crypto culture, but they also want clearer ethical guardrails before the next viral drop tests the difference between clever commentary and costly deceit.

After the Galleries Close: Why NFTs Could Be the Art Market’s Next Lifeline

This summer’s spate of U.S. gallery closures—Tim Blum, Venus Over Manhattan, CLEARING, and the 35-year-old Kasmin’s hand-off to Olney Gleason—has thrust the art market into yet another season of soul-searching. Even the Art Dealers Association of America hit pause on its 2025 fair, citing what director Kinsey Robb calls “a period of extraordinary change in the art world at large.” Against a backdrop of rising overhead, cooling demand, and what collector Jeff Magid describes as a market that feels “closed off” to newcomers, dealer Adam Lindemann’s blunt assessment rings loud: “Every gallery in the world will eventually close. The only question is when.” Yet history shows that each contraction—1990, 2008, 2016—has seeded the next wave of innovation.

For NFT collectors, this moment isn’t a death knell for brick-and-mortar spaces; it’s an invitation to help rebuild the ecosystem in more resilient form. Traditional galleries struggle with rent, storage, and a relentless exhibition calendar, while blockchain marketplaces operate with a fraction of those fixed costs and a 24/7 global audience. The technology’s baked-in provenance tools answer a problem now front-of-mind for both collectors and insurers: how to verify ownership instantly, even when a gallery’s lights go dark.

Crucially, NFTs can widen the funnel at precisely the point where the conventional system is narrowing. Artsy’s 2025 survey found that only 17 percent of collectors feel the market meets their needs—a statistic that should trouble anyone who cares about generational renewal. By minting limited digital editions priced well below six-figure physical works, artists and galleries can cultivate the “emerging buyers” segment Robb says the field desperately needs, while still offering scarcity and status through on-chain proof of authenticity.

Skeptics will note that the NFT boom of 2021 crashed just as sharply, and they’re right to insist on more sustainable models. Fortunately, the space has matured: major platforms now use energy efficient chains and some marketplaces are supporting creator royalties. Pair that with token-gated physical shows—where an NFT serves as both certificate and VIP pass—and you have a hybrid model that lowers risk for dealers while restoring a sense of community for collectors.

As Nick Olney puts it, the goal is “finding an equilibrium between being incredibly active and making sure you’re doing everything for a reason.” NFT infrastructure can provide exactly that: a lean, transparent layer that lets galleries focus on curating and career-building rather than chasing ever-larger square footage. For collectors who already understand digital scarcity, supporting artists through well-executed NFT drops isn’t merely a hedge; it’s a way to participate in the market’s next chapter—one where creativity, not overhead, sets the pace.

Read a deep dive on the decline of galleries at Artsy.net.

When physical galleries shutter, what’s the most realistic path forward for art collecting?

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This week’s featured collector is Kamataris

Kamataris has a beautiful collection of nature art and mythic symbolism. Browse it at lazy.com/kamataris

If your NFT collector persona were a flower… 🌸

Last week’s poll asked our readers to imagine their NFT collector persona as a flower, and the results say a lot about where the community’s collective head is at. The overwhelming majority—67%—chose “Glitch Orchid: slightly broken,” embracing a vibe that’s resilient, a little offbeat, and willing to find beauty in imperfection after surviving the rollercoaster of NFT markets. Meanwhile, 33% saw themselves as the “Mythic Lotus: 1/1, never for sale,” signaling a mindset focused on rarity, long-term holding, and a touch of legendary status. It seems this season’s collectors are less interested in nostalgia, FOMO, or adaptability, and more invested in authenticity and the unique charm that comes with a bit of digital patina.

The Prank Heard ‘Round the Blockchain

Beeple’s Nakamigos Prank: Satire or Market Manipulation? The NFT Community Debates

On August 10, the NFT world witnessed a masterclass in digital performance art—or, depending on your viewpoint, a troubling example of influential overreach. Beeple, the notorious provocateur and one of the space’s most recognizable artists, dropped what many are calling his most controversial stunt yet. In a staged video, he implied that the Nakamigos NFT collection was secretly connected to the legendary Larva Labs, creators of CryptoPunks. For a few chaotic hours, Nakamigos became the most talked-about project in the space. The floor price pumped 140% before cooling off at a still-lofty 25% gain.

What followed? A furious debate about the boundaries between satire, hype, and market manipulation—an argument only the NFT space could have at this scale and speed.

How the Hoax Unfolded

Beeple’s event in South Carolina was already buzzing with CryptoPunks fans. Attendees were treated to a “history lesson” video featuring (fake) endorsements from Matt Hall and John Watkinson—yes, the Larva Labs duo—claiming a secret link between CryptoPunks and Nakamigos. Flyers at the venue and viral social posts drove the narrative further.

The market responded with the reflexes of a startled cat: Nakamigos’ floor price rocketed, traders aped in, Twitter/X exploded, and rumor gave way to frenzied FOMO.

But as quickly as it began, the truth came out: it was all an elaborate joke. The video was AI-generated. No press releases, no proof, no partnership. Just pure, unfiltered Beeple—trolling, commenting, and, in the eyes of some, crossing a serious line.

Community Reactions: Divided and Devoted

The response was immediate and intense. Supporters hailed the stunt as a brilliant piece of social commentary—a lampooning of an industry often driven by rumors, lore, and speculation more than substance. After all, how many times have collectors rushed into a project on little more than Discord whispers and Twitter threads?

On the other hand, critics—led vocally by Red Beard Ventures founder Drew Austin—accused Beeple of leveraging his influence irresponsibly. “Beeple putting projects in his art and creating speculative hype is one thing. Outright lying to influence buyers, with his influence, is just a weird, not cool move,” Austin tweeted. For him and many others, the line between playful satire and outright manipulation had been crossed. There were real financial consequences for those who FOMO’d in.

Beeple Doubles Down

Beeple’s response? Another video—this time a tongue-in-cheek “apology” explaining why the hoax was obviously a joke: no press release, announced by AI, no evidence. He ended with an offer for a “free NFT” for those “affected by this horrible situation”—directing users to a fake website (whose name we’ll spare for decency).

If you’re reading this, you probably saw the joke, saw through the joke, or maybe, just maybe, bought a Nakamigos on the hope it wasn’t a joke.

What Does It Mean for Collectors?

For experienced collectors, this is more than just Beeple being Beeple. It’s a wake-up call: Influence in the NFT space is powerful—and risky. Projects live and die on the strength of narrative, and those with the loudest voices can move markets, sometimes with nothing more than a well-timed meme.

If you’ve been here long, you know this isn’t the first or last time hype will trump fundamentals. But the ethical stakes are rising. At what point does performance art tip into manipulation? Do we need stronger norms—or even rules—about what constitutes acceptable behavior for NFT influencers?

The Takeaway: Stay Skeptical, Stay Savvy

Beeple’s prank will be debated for months, maybe years. Whether you see it as performance art or market mischief, the lesson is clear: in the NFT space, skepticism isn’t just healthy—it’s necessary. Double-check your sources, follow the evidence, and never, ever let FOMO be your only reason to buy.

After all, in a world where even the wildest rumors can spark a floor price frenzy, only the most discerning collectors will thrive.

Beeple’s Nakamigos Prank: Satire or Market Manipulation?

We ❤️ Feedback

We would love to hear from you as we continue to build out new features for Lazy! Love the site? Have an idea on how we can improve it? Drop us a line at info@lazy.com

This week’s featured collector is MonkHouse

MonkHouse has a unique NFT collection that focuses on crypto culture. Browse it at lazy.com/monkhouse

NFT Treasury Companies: The Next Big Catalyst—or Just Another Narrative Pump?

Last week’s poll on NFT Treasury Companies: The Next Big Catalyst — or Just Another Narrative Pump? revealed a split market psyche. Exactly 40% of respondents see treasury-focused NFT companies as the “next big catalyst,” suggesting a significant bloc of collectors and investors believes these entities could underpin a new wave of market growth. However, an equal 40% admitted they “don’t know,” underscoring a climate of uncertainty and the nascency of this niche. The remaining 20% leaned toward skepticism, labeling the narrative as just another short-term hype cycle.

The even split between optimism and uncertainty is telling—it points to a sector at an inflection point, where conviction is building but knowledge gaps remain. For believers, the promise likely lies in the idea that publicly traded NFT treasuries can provide stability, long-term planning, and resilience in volatile NFT markets. For skeptics, the risk is that the concept becomes more of a buzzword than a functional shift, driven by speculative storytelling rather than sustainable mechanics. The high “I don’t know” response rate suggests that for many, the jury is still out, and that education, transparency, and proven case studies will be crucial before this narrative gains widespread traction.

In short, the results hint at a market intrigued by the potential of NFT treasury companies but still searching for clarity—and perhaps, waiting for a catalyst of its own.

Artist Profile: Lana Denina’s Flower Girls

Lana Denina’s art is a vivid reflection of her multicultural upbringing and her belief in the transformative power of beauty. Born in Benin, raised in the south of France, and now based in Montreal, she blends influences from her diverse heritage into a surrealist style marked by vibrant colors, striking female figures, and a sense of editorial poise.

“My dad is Jewish, from Algeria… My mom is from Benin. They’re two really opposite cultures, but they merge together so well. I’ve always tried to incorporate that mixture of cultures in my art. I wanted the people I drew to be racially ambiguous—you don’t really know where they’re from—so everyone can identify with them,” she explains.

This intentional ambiguity is central to her work, inviting audiences from all backgrounds to see themselves in her characters.

Her latest project, Flower Girls, is an expression of joy, transformation, and community. The idea began after a breakup, when she painted a girl comforting herself inside a flower. “It’s about flourishing and making beauty out of sadness—appreciating the feeling of blossoming into something stronger,” she says. This seed of an idea grew into a collection of racially ambiguous female portraits blooming within petals inspired by 25 real-life flowers. Some works include rare, intricate details—bees, butterflies, or water droplets—that bring the flowers to life and add to their collectability. The collection also bridges the digital and physical worlds: anyone who collects four Flower Girls can claim a flower-shaped coaster set designed by Denina. “I love the idea of art becoming part of your everyday life, something you can actually use and share,” she explains, underscoring her commitment to making her work accessible, functional, and woven into the fabric of daily living.

For NFT collectors, Flower Girls offers both aesthetic and narrative depth. It carries a personal story of resilience while celebrating cultural diversity, and it extends beyond the screen with tangible, beautifully crafted objects. Denina’s decision to release the work as a large collection reflects her desire to cultivate a wide, inclusive community of owners, united by a shared appreciation for beauty and positivity. As her career continues to evolve—with more paintings, exhibitions, and an increasingly mature artistic voice—Flower Girls stands as a vibrant testament to her ability to merge personal storytelling with universal appeal.

Those interested in exploring more about Lana Denina’s creative process, inspirations, and upcoming projects can find the full conversation on the OpenSea blog.

If your NFT collector persona were a flower… 🌸

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This week’s featured collector is ponyola

ponyola collects pixelated NFTs. Check out their collection at lazy.com/ponyola

How do you think the Ninth Circuit’s BAYC ruling will affect the NFT space?

Last week’s poll was one of the most clear cut we’ve seen in a long time. An overwhelming majority believe that the Ninth Circuit’s ruling will be a big boost to NFT brand protection. This is good news for the next wave of NFT creators.

NFT Treasury Companies: The Next Big Catalyst—or Just Another Narrative Pump?

Last week’s NFT market action felt like 2021 all over again. A single anonymous sweep of 45 CryptoPunks for 2,082 ETH—roughly eight million dollars—yanked the Punk floor to 46 ETH, igniting a domino rally that sent Moonbirds soaring, Pudgy Penguins waddling upward, and Bored Apes clawing off recent lows. In just twenty-four hours the total NFT market cap ballooned almost 30 percent to 6.9 billion dollars, while trading volume tripled to multi-month highs. Amid the euphoria, Yuga Labs CEO Garga lobbed a tweet that poured jet fuel on the flames: “The world isn’t ready for NFT treasury companies but they are coming anyway.” To seasoned collectors, that single line was more than hype; it hinted at a structural shift that could reroute serious institutional money straight into blue-chip NFTs.

If the phrase “NFT treasury company” sounds new, think back to 2020-2021 when MicroStrategy turned its corporate coffers into a Bitcoin vault and became Wall Street’s proxy for BTC exposure. An NFT treasury vehicle would follow the same playbook: list on a public exchange, raise capital from equity investors, then deploy that cash into a curated portfolio of high-value NFTs—CryptoPunks, Bored Apes, Pudgy Penguins, Art Blocks grails, and other culturally iconic assets with deep liquidity and brand equity. The bet is simple: as the company’s mark-to-market net asset value rises, so does its share price, which in turn attracts more capital that can be recycled into additional purchases, tightening supply and boosting NFT floors in a feedback loop. For TradFi investors, the stock acts as a regulated wrapper around a notoriously unruly asset class. For collectors already holding the grails, sudden, price-insensitive buying could translate into instant mark-ups on their vaults.

Signals that the thesis is moving from speculation to reality are already popping up. GameSquare Holdings just absorbed the rare Cowboy-Ape CryptoPunk #5577 from Compound founder Robert Leshner in a 5.15-million-dollar stock deal and padded its own treasury with another ten million dollars worth of ETH, bringing its on-chain holdings to more than fifty-two million dollars. SharpLink Gaming and BitMine Immersion are building nine-figure ETH treasuries that could pivot into NFTs, while Animoca Brands chairman Yat Siu is openly exploring a publicly listed ApeCoin treasury vehicle—one he says could also acquire BAYC NFTs alongside tokens. Each disclosure nudges more traders to front-run what they think will land on an institutional buy list, and the resulting speculation has already pushed blue-chip floors higher.

For collectors, the upside is obvious: a single fifty-million-dollar fund vacuuming scarce supply could create a supply shock far larger than last week’s Punk sweep. Fresh capital also means new eyes, mainstream media coverage, and a narrative bridge that finally links digital culture to traditional equity markets. Yet the downsides are equally real. Unlike fungible tokens, NFTs are illiquid and unique; unloading even a handful of grail pieces during a downturn could crater floors, and auditors will have a field day figuring out how to value a hoodie Punk versus a zombie Punk. Exit liquidity vanishes fast when the music stops, and we’ve all seen what happens when narratives outrun fundamentals—ICOs, DeFi summers, GameFi winters.

So what’s the smart move? Focus on quality over quantity. Institutional treasuries won’t chase yesterday’s meme mint; they’ll home in on assets with lore, liquidity, and long-term cultural staying power. Keep an eye on SEC filings and earnings calls, because public companies must disclose material NFT purchases, and those breadcrumbs could become the new whale-watching meta. Above all, stay nimble. Illiquid assets can shoot upward in a heartbeat, but they can plunge just as fast when liquidity evaporates.

Whether NFT treasury companies become the catalyst that reignites a full-blown bull run or fade into yet another fleeting hype cycle will depend on how well collectors, auditors, and public-market investors navigate the uncharted waters ahead. The concept might sound premature, but this space has never waited for the world to be ready.

For a deeper dive into the data, quotes, and nuances driving this emerging narrative, read Matt Medved’s original article, “Is the World Ready for NFT Treasury Companies?” published July 24, 2025.

NFT Treasury Companies: The Next Big Catalyst—or Just Another Narrative Pump?

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